The St. Petersburg/Clearwater area is the leading destination on Florida's Gulf Coast, drawing more than 5.8 million overnight visitors in 2014. Tourism is the St. Petersburg/Clearwater areas No. 1 industry. With nearly 94,000 people directly and indirectly employed, tourism is also the No. 1 employer in the area. The Advertising and Internet Marketing Departments strive to increase the number of visitors to the area annually through targeted programs and communications that generate demand and differentiate the destination from the competition.
The Advertising Department strives to increase the number of visitors to the area annually through targeted programs and communications to generate demand and differentiate the destination from the competition. The placement of integrated media targeting key metrics and demographics are delivered through TV, newsprint, online, outdoor and print mediums. Through advertising and media promotions, we create highly impactful integrated marketing communications targeted against key vertical markets.
The Advertising department also manages the advertising agency relationship.
For more information about Visit St. Pete/Clearwater advertising opportunities, please email Katie Marvin, Senior Advertising Manager at Katie@VisitSPC.com
Media & Interactive
The Media & Interactive department strives to increase the number of visitors to the area through various online marketing initiatives. Online initiatives include the creation of websites and customized langing pages designed to inform and engage potential visitors in order to motivate travel to the destination; development of targeted electronic newsletters and other communications to build awareness and loyalty; development of joint online marketing programs with industry partners and creation of other online initiatives as needed.
Web Advertising Opportunities
Have you considered other ways to leverage our increasing number web visits? There are several cost-effective web advertising opportunities readily available for VisitStPeteClearwater.com. See how we can further promote your business with these options.