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The Advertising Department strives to increase the number of visitors to the area annually through targeted programs and communications to generate demand and differentiate the destination from the competition. The placement of integrated media targeting key metrics and demographics are delivered through TV, newsprint, online, outdoor and print mediums. Through advertising and media promotions, we create highly impactful integrated marketing communications targeted against key vertical markets.

The Advertising department also manages the advertising agency relationship.


ADVERTISING CAMPAIGN
See the faces of our St. Petersburg/Clearwater area ambassadors.

Ambassador Campaign Outdoor Media

Ambassador Campaign Print Ads.

Ambassador Campaign TV Spots

2009-2010 Media Plan


Orlando Sanford International Airport Video