‘CBS Early Show’ to Broadcast Live From St. Pete Beach Tomorrow

Tuesday, February 19, 2008

Public Invited; Lucky Local to Receive ‘Ambush Makeover’

(St. Pete/Clearwater, FL - February 19, 2008) – St. Pete Beach’s historic —Pink Palace,” the Loews Don CeSar Beach Resort, will host a live broadcast of the nationally-televised CBS Early Show tomorrow, Wednesday, February 20, from 7-9 a.m. 

Best-selling author and celebrity designer Bradley Bayou, whose clients include Cindy Crawford, Neve Campbell and Halle Berry, will be on hand to host —Ambush Makeover,” a style-centered segment in which one lucky winner will be selected from the crowd to receive a hair and makeup revamp live on national television. 

CBS weatherman Dave Price will provide weather updates from the resort’s pool and beach area throughout the two-hour show, which draws a national audience of nearly 3 million viewers.

The public is invited to arrive at the resort’s pool area starting at 5 a.m., and free self-parking is available at the main parking lot. 

Members of the media interested in attending are asked to RSVP with the Zimmerman Agency’s Jamie Myette (jmyette@zimmerman). CBS weatherman Dave Price will be available for interviews after the broadcast.

The makeover is an appropriate segment for the Don CeSar to host, since the resort’s brand new Spa Oceana, a $12 million, 11,000 square-foot full-service spa and salon fronting the Gulf of Mexico, is scheduled to open next month. 

For more information on the event, contact Jamie Myette at jmyette@zimmerman.com. For more information on St. Pete/Clearwater, contact PR Director David Downing at David@FloridasBeach.com.

Visit St. Petersburg/Clearwater is the official destination marketing organization for Pinellas County.

For more information: www.FloridasBeach.com

Contact: PR Director David Downing: David@Floridasbeach.com

Phone: 727.464.7213

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