Restaurant giant to give away 24 St. Pete/Clearwater trips; VSPC launches contes
Monday, September 24, 2012
St. Pete/Clearwater, FL (September 24, 2012) - Visit St. Pete/Clearwater continues its celebration with SUBWAY by giving away 24 trips today on Subway's contest page and doling out 50 gift cards to lucky winners throughout the day via@VSPC 's Twitter account.
These outreaches are a part of the month-long SUBprize party, a multi-tiered promotion providing daily prizes throughout September to celebrate the world's largest restaurant chain's birthday.
The cooperative promotion, the largest ever undertaken by VSPC, includes a wide range of media placements and marketing outreaches across the United States and online, amounting to more than $2 million in advertising value.
The highlights of the campaign include:
VSPC is the destination marketing organization for Pinellas County, Florida.
• 225 million impressions with national online/digital advertising creative
• 22 million impressions on point of purchase merchandise
• 3.2 million impressions in newspaper ads in USA Today & Entertainment Weekly
• 400,000 impressions on SUBWAY.com and game site
• 12 million Facebook fans
• 5 million newsletter subscribers
• 723,000 Twitter followers
• SUBWAY TV ads
To participate in the trip giveaway, consumers can pick up specially marked promotional cups or Doritos® chips with codes that can be redeemed for a chance to win the trips to St. Pete/Clearwater. Participation in the VSPC Twitter contest is free.
For more information: www.VisitStPeteClearwater.com
Contact: Deputy Director, David Downing: David@VisitSPC.com