Pinellas-based Paradise Selected for Local PR Representation
Thursday, March 28, 2013
St. Pete/Clearwater, FL (March 28, 2013) – Following an extensive selection process, Visit St. Petersburg/Clearwater has selected Paradise Communications, Digital and Entertainment as its local Public Relations Agency of Record (AOR).
The Pinellas County-based agency, which has long-term relationships with numerous destinations, hotels, attractions and other partners, has received multiple domestic and international accolades for its wide-ranging public relations and publicity campaigns. Agency staff will work directly with VSPC in-house staff to handle daily media requests, execute local public relations initiatives and coordinate media visits from VSPC’s Public Relations representatives in New York, UK, Germany and South America.
“With their extensive public relations experience in the hospitality industry and an intimate knowledge of the St. Pete/Clearwater area, Paradise is a natural fit for us,” says VSPC Deputy Director David Downing. “We look forward to working closely with Paradise to develop new public relations strategies and increase awareness of the St. Petersburg/Clearwater brand.”
The addition of an in-market public relations firm is part of a continued revamp of VSPC’s media and communications department, which is being retooled to keep up with the meteoric growth---and indisputable importance of---social and digital media outreaches.
With the assistance of Paradise’s experienced staff, VSPC will continue to organize customized FAM tours for specific media, pitch unique story ideas to key media outlets for editorial coverage and connect with industry partners, tourism-related trade media, industry leaders and more.
“We are proud to partner with Visit St. Petersburg/Clearwater in their extensive public relations efforts,” states Paradise CEO, Cedar Hames. “The agency has a lengthy past working with VSPC and unmatched experience in tourism public relations and marketing in Florida, so we look forward to building on our already strong partnership.”
With more than 13 million visitors annually, the St. Petersburg/Clearwater area is the most popular vacation destination on Florida’s west coast and known throughout the world for its award-winning beaches, including Trip Advisor’s #1-Ranked St. Pete Beach and Clearwater Beach, named “Florida’s Best Beach Town” by USA Today.
VSPC is the destination marketing organization for Pinellas County, Florida.
For more information: www.VisitStPeteClearwater.com
Contact: Deputy Director, David Downing: David@VisitSPC.com