'Where Summer Rocks' Campaign Features Daily Activities, Rock Star Getaway
Thursday, May 23, 2013
St. Pete/Clearwater, FL (May 22, 2013) - Though St. Pete/Clearwater is justifiably renowned for its casual vibe and laid-back beach appeal, those with a sense of history know that this place has been truly rocking for a long time.
Like back in '61, when Doors front man Jim Morrison did a stint at St. Pete Junior College. Or in '65, when the Rolling Stones penned their classic "(I Can't Get No) Satisfaction" in a Clearwater hotel room after a riot at Jack Russell Stadium. Or in February of '77, when Elvis Presley rocked St. Pete's Bayfront Center so hard he broke his guitar strap---then handed his guitar to a stunned fan in the front row.
Or even more recently---like in 2006 when British super-group Coldplay shot their "Hardest Part" video on a makeshift stage in downtown St. Pete. Or in 2007, when country superstar Carrie Underwood shot her lush, black-and-white "Wasted" video at Fort De Soto Park.
So in honor of this rockin' heritage, this summer St. Pete/Clearwater will be rocking its 100 Days of Summer all over again with an amped up theme---Where Summer Rocks---a multi-tiered summertime promotion designed to celebrate everything that rocks about the St. Pete/Clearwater area.
Elements include all-new TV, radio and online ads driving visitors to a day-by-day calendar of the coolest things to see and do for the whole family all summer long, plus a chance to win a smokin' grand prize: aRock Star Getaway, complete with a week-long stay in a luxury waterfront hotel, round-trip airfare, concert tickets, a photo shoot, shopping spree and more.
The promotion, which kicks off Memorial Day Weekend and runs for 100 days through Labor Day Weekend, also includes weekly prizes via various social media channels, including YouTube, Facebook and Instagram(#WhereSummerRocks) where visitors can showcase how they rocked St. Pete/Clearwater with their very own "Rockumentary."
For a video overview of the entire campaign, click here.
15-Second TV Spots
Destination High-Res Images
VSPC is the destination marketing organization for Pinellas County, Florida.
For more information: www.VisitStPeteClearwater.com
Contact: VSPC Deputy Director, David Downing: David@VisitSPC.com