New focus on Chicago market, mobile web enhancements, 2012 RNC
Friday, November 4, 2011
St. Pete/Clearwater, FL (November 3, 2011) - Visit St. Pete/Clearwater (VSPC) unveiled its promotional plans for 2012 at its annual Marketing Debut last night at The Club at Treasure Island.
VSPC Executive Director DT Minich outlined the multi-prong approach to the 200 industry partners, county officials and dignitaries in attendance, recapping this year's strategies and successes and unveiling major components of VSPC's integrated marketing plan for 2012.
In addition to ongoing brand awareness outreaches aimed at promoting the area's award-winning beaches and world-class museums, the upcoming year will consist of four distinct sub-campaigns: the continued push of Clearwater Marine Aquarium and Dolphin Tale; a 2012 wintertime marketing blitz in key cold-weather markets; a second-generation "100 Days of Summer" promotion; and a host of specialized media outreaches aimed at raising awareness of the area during the Republican National Convention in August 2012.
"From the construction and opening of the new Dali Museum to the production and release of Winter's 'Dolphin Tale' movie, the last few years in St. Pete/Clearwater have been a marketer's dream," said VSPC Executive Director DT Minich. "And with the RNC coming and a continued push for Winter on deck, we're poised to keep our area front-of-mind with visitors."
A new addition to the event this year was a guest speaker, Scott Stratten, a renowned social media and marketing expert and author of Un-Marketing: Stop Marketing, Start Engaging. His core message---that marketing is no longer one-to-one, it's one-to-everyone---resonated with the standing-room-only group, whom he implored to "treat each guest as if they had access to the world, because with social media they actually do."
Other novel VSPC marketing outreaches announced for 2012 include:
First-ever European partnerships with McDonald's, Burger King and electronic retailer, Saturn, to promote Winter the Dolphin.
The addition of Chicago to the NYC wintertime marketing blitz, with branded subway cars and completely wrapped double-decker tour buses in both cities.
Destination sponsorship on TripAdvisor.com.
Optimization of VSPC's new mobile website to include geo-targeted content and coop advertising
Peak-time advertisements on SiriusXM Satellite Radio during news, sports and entertainment programming.
A cover wrap and seven full-page ads in Metro New York, a widely-read NYC daily newspaper, to be distributed by branded street teams.
Specialized advertising initiatives that directly support the Canadian, GLBT and Meetings & Conventions markets.
To download VSPC's 2012 marketing plan, click here; to see the PowerPoint presentation from yesterday's meeting, click here.
Visit St. Pete/Clearwater is the destination marketing organization for Pinellas County, Florida.
Connect with VSPC on Facebook and follow us on Twitter.
For more information: VisitStPeteClearwater.com
Contact: Public Relations Manager Josh Hall: Josh@VisitSPC.com
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