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12/20/2006

CLEARWATER, FL (December 20, 2006) -An alliance of property management companies has
been formed to promote the condominium vacation experience in the St. Petersburg/Clearwater Area. The mission of the Condo Alliance of Florida’s Beach is to provide leadership in marketing and to increase and enhance the image of its member properties located in the St. Petersburg/Clearwater Area. It will further insure the satisfaction of guests, increase year-round occupancy, and promote tourism to the destination. The marketing theme will be promoted as a “Condocation Experience”.

Monthly meetings are held with 14 property management company executives. At the December meeting, the organization was formalized by the election of officers for 2007. The officers are President - Holly Swendson, J C R Resort Management; Vice-President – Steven Rodriguez, Condos by Sirata and Secretary – Colleen McLachlan – Liberte Resort Management.

The Condo Alliance of Florida’s Beach is open to vacation rental managers of companies actively
engaged in short-term vacation rentals with either single family homes or condominiums who abide by the laws and statutes of Pinellas County and the State of Florida.

For more information about the Condo Alliance please contact Steven Rodriguez at Steven@condosbysirata.com.

The St. Petersburg/Clearwater Area Convention & Visitors Bureau is the countywide tourism
management and marketing organization responsible for developing and promotions the St. Petersburg/Clearwater area as a leisure, business, conference, convention, sports and film production destination. The St. Petersburg/Clearwater area is the leading destination on Florida’s Gulf coast, drawing more than five million overnight visitors annually. The area is best known for record-breaking sunshine and 35 miles of spectacular beaches, including Caladesi Island State Park, ranked as the # 2 beach in America for 2006 and Fort De Soto Park, named America’s Best Beach 2005 by Dr. Beach. A
variety of attractions, world-class museums, sporting activities and nature-related experiences are also readily available.

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