Monday, July 6, 2015 - 10:23am
St. Pete/Clearwater (July 6, 2015) - While the rest of the country "ewws" and "ahhs" over Discovery Channel's annual celebration of a different denizen of the deep, the St. Pete/Clearwater area is celebrating a friendlier, tastier alternative during its first-ever destination wide seafood promotion, Grouper Week.
From grouper dishes at area restaurants, to fishing charters that let you catch your own, to a selection of original grouper recipes from Florida's top chef, Grouper Week has something for every seafood lover around.
The culinary promotion, which touts the flaky, white local favorite through July 12, is an evolution of the more traditional "Restaurant Week" concepts found in destinations around the world.
"Rather than highlighting a wide range of dishes during a generic restaurant week, we wanted to focus on what makes our culinary scene unique," said Visit St. Pete/Clearwater Executive Director David Downing. "And one thing we have in abundance is grouper, prepared in many different styles and presented at all price points."
To kickoff the celebration, chef Justin Timineri from the Florida Department of Agriculture is in St. Pete/Clearwater for media appearances, cooking demonstrations and a launch event featuring several of his signature grouper recipes.
"Grouper is a great example of the incredible bounty of high-quality seafood we have here in Florida," said Timineri, who is the only state-appointed chef in the country. "Not only is our Gulf seafood a truly authentic local offering for visitors, but it's a major economic driver for Floridians as well."
To play up the head-to-head rivalry of the two competing weeks, Visit St. Pete/Clearwater is airing its own promotional spot that turns the tables on the graphic "Shark Week" promos of years past. Other outreaches include TV ads, radio promotions and digital billboards across the Central Florida region, as well as print ads and social media tie-ins.
A dedicated landing page, GrouperWeek.com, hosts a variety of offerings, including a list of Grouper dishes, recipes and links to related videos and images. The features for just about every palette range from crab crusted grouper in Dunedin to grouper picatta in Tarpon Springs and grouper tabbouleh in Madeira Beach.
Media is welcome to the Grouper Week launch event, which will be held tonight from 4-6 p.m. at the newly-opened Stillwaters Tavern on Beach Drive in downtown St. Pete. For more information, contact VSPC Media & Interactive Director Leroy Bridges at 727-421-7432.
Grouper Week TV Ad
Grouper Fact Sheet