New Summer Campaign Focuses on ‘Random Acts of Awesome’

St. Pete/Clearwater (May 1, 2015) - Visit St. Pete/Clearwater's all new "Amp the Awesome" summer campaign was unveiled Thursday to more than 250 tourism industry VIPs, unofficially kicking off next week's National Travel & Tourism Week.

The hip, youthful expression "Amp the Awesome" builds on the destination's "Live Amplified" brand with vibrant colors, a "rock-on" logo and first-ever initiatives---like a branded sailboat and beach taxi, Pandora radio spots and an in-destination surprise-and-delight effort dubbed "Random Acts of Awesome."