Uber, Visit St. Pete/Clearwater Announce First-Of-Its-Kind Promotion

CHICAGO (Feb. 1, 2016) - Officials from ridesharing pioneer Uber and Visit St. Pete/Clearwater today announced a first-of-its-kind marketing initiative that will promote the St. Pete/Clearwater area while providing free rides to Uber users in Chicago.

Every Wednesday morning this month starting at 6 a.m., Chicago Uber users will be greeted with a "Warm Up Wednesday" message in the app and a promotional code to unlock a special vehicle view to request a free ride. As part of the campaign's warm-weather focus, vehicles will appear in the app emblazoned with sunshine icons.

In addition to the offer for a free ride, every Uber rider who unlocks the view is automatically entered to win one of four 4-night getaways for two, including airfare, to St. Pete/Clearwater.