Visit St. Pete/Clearwater Launches Groundbreaking New Ad Campaign

St. Pete/Clearwater, FL (May 1, 2014) - Visit St. Pete/Clearwater debuted an all-new brand campaign this evening before a packed house of industry partners, media and guests at the historic Gulfport Casino, ushering in a hip new look and feel for the destination that tourism officials say better reflects the changing face of the area's 15 million annual visitors.

New online and print ads, which encourage visitors to "Live Amplified," sparkle with a bold new color palette, a variety of playful headlines and customized graphic treatments that mimic the look, feel and movement of digital amplification bars.