August 12, 2009 TDC Report Recap

Wednesday, August 12, 2009

Dear Industry Partner:

Although this month's TDC meeting was cancelled in observance of the annual August recess, all of the individual CVB departmental reports, as well as Walter Klages' research, are completed and on file at PinellasCVB.com. As usual, there's much to report on the tourism front in Pinellas County. Here are a few highlights from this month:

MINICH NAMED CHAIR OF VF MARKETING TASK FORCE
As we mentioned in last month's TDC Update, the CVB has raised concerns about changes in Visit Florida's international marketing efforts, particularly the lack of advertising in the UK and European markets for FY 2010, which began July 1, 2009. Late last month Visit Florida President & CEO Chris Thompson announced the formation of an International Marketing Task Force and appointed DT Minich as chairman. The group, which will have its first meeting in Miami at the conclusion of Governor's Conference, will make international marketing recommendations to Visit Florida based on input from CVB's and key industry representatives from around the state.

MEETINGS SECURES MAJOR CONFERENCE FOR 2011
The Meetings Department edged out several other Florida destinations to secure the Transforming Local Government/Florida City and County Managers Association (TGL/FCCMA) annual meeting in May of 2011. The event, which is expected to generate more than 1,800 room nights, will be spread over three properties on Clearwater Beach: the Hilton, the Sandpearl, and the new Hyatt Regency, which is scheduled to open later this year. Key governmental decision makers from across Florida, the U.S., and Canada are expected to attend.

SPORTS COMMISSION LANDS 2-YEAR DEAL WITH BIG EAST TOURNEY
The VSPC Sports Commission, in partnership with the Philadelphia Phillies/Clearwater Threshers, is proud to announce that the BIG EAST Championship will be returning to Clearwater in 2010 and 2011. These two tournaments, which are each expected to draw more than 850 athletes, coaches and administrators to the area, will collectively generate more than 6,000 room nights for Pinellas County and have an economic impact of more than $2 million. St Pete/Clearwater faced stiff competition from many destinations, including Louisville, but in the end the combination of facilities, climate and media exposure brought the week-long event to the area.

"DALI'S ATTIC" FACEBOOK SWEEPSTAKES TO LAUNCH THIS SUMMER
Later this month, VSPC will launch its first-ever social-media sweepstakes, which will leverage VSPC's fast-growing Facebook presence to promote the destination online. The grand prize is an all-expense trip for two to St. Pete/Clearwater, during which the winners will be treated to a private, behind-the scenes tour of "Dali's Attic"---the warehouse storage space above the Dali Museum where the bulk of the rotating collection is stored. Because of the size of the current museum, only about a third of the collection can be displayed at any given time, so this aspect of the sweepstakes allows us to promote a truly unique experience.

Again, this is just a thumbnail of the many activities of the CVB this month---we invite you to review our full reports on PinellasCVB.com at your leisure. The next TDC meeting will be September 9 at 9 AM and, as always, we invite all of you to attend.

Regards,
David

David Downing
Assistant Director
Visit St. Petersburg/Clearwater