You Are Here: Welcome » Value of Tourism » 


Tourism is vital to Pinellas County, employing more than 84,000 residents and having a $7 billion impact in direct and indirect visitor expenditures. Yet it has become so interwoven into the fabric of our community that it's easy sometimes to take it for granted---and that's where we come in.

The information below is part of a marketing and education campaign designed to remind county residents how valuable tourism is to our economic well-being and to encourage them to become goodwill ambassadors for the area. Though it may be our wonderful beaches and cultural treasures that draw tourists here in the first place, it's the people of Pinellas that will bring them back here again and again, so the best way to keep the industry strong is to let visitors know we appreciate them choosing us as their vacation destination. To paraphrase our newly-minted slogan, when you support tourism you are supporting us all.

Over the coming months, we will be getting this educational message out via direct mail campaigns, regional newspaper ads, radio spots featuring testimonials from local business owners, and face-to-face speaking engagements in select communities.

Please know that the entire Visit St. Petersburg/ Clearwater Team is committed to keeping the industry strong, and we're here to help in any way we can. If you have any questions or comments, please contact us.

Visit St. Petersburg/Clearwater
Education Department
727-464-7464

Marketing Campaign Materials

Marketing Collateral

Fergs Sports Bar Ad

Friendly Fisherman Ad

Strachan's Ice Cream Ad

Progress Energy Ad

Support Tourism

Radio Ads

Dolphin

Flower

Dali

Enchanted

Montage