Administration Department

Visit St. Petersburg/Clearwater (VSPC) is the official tourism marketing organization for Pinellas County. VSPC is charged with enhancing the county's economy by increasing direct visitor expenditures and job development, training and retention in the tourism industry. It works globally to develop and enhance leisure travelers, media, the travel industry, sports promoters and film producers with research-driven marketing programs. VSPC also leads a community-based team to market the benefits of tourism to local residents while working with varied interests to assist in the development of new attractions and the redevelopment of others. Over the years, visitors have been the number one driving force in the economy of the St. Petersburg/Clearwater area. From 2000 - 2011, visitors to the area contributed over $74.8 billion to the local economy. There is not one segment of the local economy that is not touched by tourism.

Year # of Visitors Expenditures
2000 4,700,140 $5,523,567,464
2001 4,726,161 $5,669,539,782
2002 4,714,432 $5,688,515,900
2003 4,837,998 $5,879,960,908
2004 5,077,280 $6,279,603,711
2005 5,212,435 $6,652,075,798
2006 5,254,255 $6,415,551,365
2007 5,300,220 $6,645,251,089
2008 5,193,980 $6,660,421,843
2009 4,991,410 $6,345,197,569
2010 5,041,200 $6,351,773,832
2011 5,235,200 $6,755,432,714

The St. Petersburg/Clearwater area provides a vacation atmosphere for leisure travelers, but it also serves the meetings and conventions market, providing a sophisticated metropolitan setting.

Department Information
The St. Petersburg/Clearwater Area Convention & Visitors Bureau is responsible for growing Pinellas County's major industry - tourism.