Area Beaches Star in New Airport Campaign

First-of-its-kind promotion targets 17 million tram passengers at Tampa International

Tuesday, December 21, 2010

St. Pete/Clearwater, FL (December 21, 2010) - Whether they're coming or going this Holiday Season, passengers at Tampa International Airport will be reminded that they could be "boarding" on the nearby beaches of St. Pete/Clearwater. 

A series of advertisements touting the proximity of the area's 35 miles of award-winning coastline to Tampa International Airport (TIA) were installed last week on trams that move guests to and from the airside terminal. 

The colorful ads, which are printed on semi-transparent window clings, are the first of their kind to be instituted at TIA---a facility that serviced nearly 17 million passengers in 2009. 

Featuring multiple beach images with messages that play on airplane themes, the spots include a design that declares "Now Boarding 30 Minutes West" over pictures of a skimboarder and paddleboarder. Another shows close-ups of toes firmly planted in sugar-white Gulf sands with the following tongue-in-cheek message: "A Lot More Fun Than Removing Your Shoes for a Security Agent."

The ads feature all new photography, which was shot this summer in various locations throughout the St. Pete/Clearwater area. Those images will also be used in the all-new Visitor Guide due out in January, as well as in collateral for an upcoming winter promotion in NYC and a "100 Days of Summer" program that launches next year. 

The campaign, which continues through 2012 and includes similar ads in the airport's baggage claim area, is part of a larger initiative to target TIA passengers through a variety of unique and creative promotions. 

More than 22,000 cars each month of the airport's Hertz Rent-a-Car fleet will be adorned with hangtags promoting the new Dali Museum. The tags display the distinctive face of Salvador Dali on the front, with a map, area information and the URL appearing on the back.

For more on the TIA ads and the rest of VSPC's 2011 marketing plans, visit the "What's New" section of

Visit St. Pete/Clearwater is the destination marketing organization for Pinellas County, Florida. 

Connect with VSPC on Facebook and follow us on Twitter.

For more information:
Contact: Public Relations Manager Josh Hall:
Phone: 727.464.7223

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