First-Ever Sugar Sand Festival Opens This Weekend

10-Day Festival Celebrates Clearwater's Sugar Sand Beaches

Wednesday, April 17, 2013

St. Pete/Clearwater, FL (April 17, 2013) - Still basking in the glow of being named USA Today's "Best Florida Beach Town" earlier this year, Clearwater continues its celebration with the inaugural Frenchy's Sugar Sand Festival, a 10-day event that starts Friday.

More than 1,000 tons of sand will be whipped into a variety of fanciful creations inside of a 12,000-square-foot tent creating an artistic walk-through display. 

In addition to the tented sand exhibit ($7 for adults, $5 for students and seniors and military; kids under 12 free), there are a variety of free activities in concert with the 10 sand-filled days, including a master sand sculpting competition, sculpting clinics for visitors and the Camp Hyatt Sandbox for kids.

"This is a great event for Clearwater Beach and the whole area" says Visit St. Pete/Clearwater Director DT Minich. "It's also a great lead into the destination's '100 Days of Summer' campaign, which launches in May and focuses on our all-important summer-time drive market."

For a complete list of events and event schedules, please visit The event, which is produced by Sunsets at Pier 60 Daily Festival and The City of Clearwater, will be open daily from 10 a.m.-10 p.m. Tickets are available at the door. 

VSPC is the destination marketing organization for Pinellas County, Florida.

For more information:

Contact: Deputy Director, David Downing:

Phone: 727.464.7213