St. Pete/Clearwater Featured in Nationwide SUBWAY® Promotion

VSPC Partners with World's Largest Restaurant Chain to Promote Area

Monday, September 24, 2012

St. Pete/Clearwater, FL (September 13, 2012) - Visit St. Pete/Clearwater is popping up across America in more than 25,000 SUBWAY locations and on national TV advertisments throughout September as the official vacation destination for a month-long promotion with the world's largest restaurant chain. 

VSPC is one of just four grand prize providers for the SUBprize Party, a multi-tiered promotion providing daily prizes throughout the month of September to celebrate SUBWAY's 47th birthday. 

To participate, consumers can pick up specially marked promotional cups or Doritos® chips with codes that can be redeemed for a chance to win the Grand SUBprize being given away that day. 

The St. Pete/Clearwater area is featured this month on SUBWAY's TV ads and online with SUBWAY's 16 million Facebook fans, 4.5 million e-newsletter subscribers and 700,000 Twitter followers. VSPC is also featured on in-store promotional materials, like window clings, table toppers and chip-rack displays, to further promote the chance to win beach getaways to St. Pete/Clearwater. 

In conjunction with today's SUBWAY promotion celebrating America's best beaches, VSPC is also giving away $5 SUBWAY gift cards through a Twitter contest

"This is the largest consumer promotion we've ever been part of," said VSPC Deputy Director David Downing, "and to hardwire the St. Pete/Clearwater brand to an industry leader like SUBWAY is an incredible opportunity." 

VSPC is the destination marketing organization for Pinellas County, Florida.

For more information: 

Contact: Deputy Director, David Downing: 

Phone: 727.464.7213