Wednesday, June 8, 2016 - 10:14am
ST. PETE/CLEARWATER (June 8, 2016) - Dynamic country vocalist Cassadee Pope prominently features Clearwater Beach in her latest single and music video, which were both released last week.
Pope penned the title track from her "Summer" EP, mentioning Clearwater Beach in the song's first line, "Rolled in as wild and free as a Clearwater Beach at 17 memory." The West Palm Beach native also shot the entire music video for the track with TK McKamy in Clearwater Beach last month. The new Opal Sands Resort, Clearwater Beach Beach Walk, StarLite Cruises and the Bait House are among local landmarks seen in the video, which have already hit No. 1 and No. 10 on the Country and All Genre iTunes charts.
The music video already has more than 400,000 views on YouTube alone.
"Cassadee is a Florida-born talent, so her highlighting Clearwater Beach is yet another example of how popular the destination has become," said VSPC Executive Director David Downing. "Add this exposure to TripAdvisor naming it the No. 1 beach in the U.S. this year, and it's obvious Clearwater Beach is quickly claiming its place as the hottest Florida beach destination."
As part of the destination's tie-in, Visit St. Pete/Clearwater is partnering with the label, Big Machine, to host a national sweepstakes, giving fans the chance to win a trip for two to Clearwater Beach to see Pope perform as part of a private event later this year. The sweepstakes will be promoted in more than a dozen different markets both on radio and digitally.