VSPC Wins Top Advertising, Website and Magazine Awards

Wednesday, October 1, 2014 - 4:32pm

In the span of three weeks, Visit St. Pete/Clearwater has been honored with top awards by three separate organizations for excellence in advertising, online media and custom publishing initiatives designed to promote tourism on the local, national and international levels.

Visit Florida, Web Marketing Association and Florida Newspaper Advertising and Marketing Executives all gave VSPC top marks at their respective awards galas in September.

Last week, VSPC won top honors with a Henry Flagler Award at the Florida Governor's Conference on Tourism for its massive wintertime marketing and advertising installations in the greater New York, Chicago and Toronto areas. The award singled out the "iNeedSun.com" campaign, which grabbed attention with slogans like "We Salt Margaritas, Not Sidewalks" and "Wake Up In A City That Never Sleets" via installations on subway cars, double-decker buses, coffee cup sleeves, elevator screens and even via snow sculptures.

VSPC's "Where Summer Rocks" 2013 summer campaign also took home a Flagler Bronze Award in both the Internet Advertising and Radio Advertising categories.

St. Pete/Clearwater International Airport (PIE) was also honored with a "Henry" for its complete re-branding efforts, making it the first airport to ever win a Flagler in the awards' 14-year history. This award singles out Pinellas County as the first in Florida to receive Flagler Awards for both its CVB and airport.

Earlier this month, VSPC's social media showroom earned a 2014 WebAward from Web Marketing Association for outstanding achievement in web development. The showroom earned the Social Network Standard distinction for curating real-time social media content from multiple social media channels, allowing visitors and local alike the unique opportunity to experience St. Pete/Clearwater through the eyes of others.

And lastly, Gulf to Bay magazine, VSPC's annual destination magazine published in partnership with the Tampa Bay Times, won top honors in the magazine category at the recent Florida Newspaper Advertising and Marketing Executives Conference in Miami. With a rapidly growing international circulation of 600,000 copies and distribution via The New York Times, Gulf to Bay earned the Gold Award in competition with some of the state's largest publications, including The Orlando Sentinel, Miami Herald and Tampa Tribune .

"We're honored that our marketing efforts were recognized as industry-best, especially when it's across several different platforms," said VSPC Interim Director David Downing. "And that we have simultaneous increases in tourism to the area makes it clear that our marketing outreaches are resonating with visitors and industry alike."